Thinking, Fast and Slow

Discover the two systems that shape human judgment and decision-making with Daniel Kahneman's seminal work, Thinking, Fast and Slow. This book delves into the intuitive and emotional processes of System 1, contrasting them with the slower, more logical approach of System 2.

Understanding these cognitive frameworks is crucial for navigating complex choices, from corporate strategies to personal happiness. Kahneman, a Nobel laureate in Economics, reveals how cognitive biases can influence everything from financial markets to everyday planning, offering insights into the mental glitches that affect outcomes.

Recognized as a New York Times Best Seller and lauded by major publications, Thinking, Fast and Slow provides practical wisdom on when to trust intuition and how to leverage deliberate thought. It has become an essential read for millions, offering enlightenment for both business and personal life.